Zendonald’s

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Role

Personal

Year

2018

Student design assignment called ‘Rituals’. The goal of the assignment was to analyse a common ritual and investigate ways to enhance the experience in a meaningful way. The ritual I focussed on was ‘going to the McDonald’s’ and I investigated how I could merge the principles of Zen en origami to slow down the fast food experience for a short moment so people could enjoy the burger packaging opening like a lotus flower and the tactile qualities of a fries packaging inspired by a sea shell made from traditional Japanese Washi paper.

The fries packaging can easily be mass produced by pressing a simple pattern into a square shape; the ribbed surface allows for air circulation preventing people from burning their hands and even expands to hold more fries if you choose to go for the extra large menu…